Graphic design, packaging design

This is a personal project

Handle design has been selected by Sunway University School of Hospitality and Service Management for part of their Culinary Arts cake packaging. Unfortunately, due to uncontrollable factors, the competition have been cancelled, hence cancellation of the printing and promotion process.

7 themes 
(Chinese New Year, Christmas, Valentine’s Day, Mother’s Day, Hair Raya, Father’s Day, Deepavali)One-piece design, across the cake box diagonally, with eye-catching design to attract audience’s attention from all 6 sides. Size on print: 1090mm x 144mmSuitable cake box size: 8inch x 8inch x 4inch

Octagon shaped cake box with window

Four panels with see-through window, allowing audience to observe the cake from any angle

Each panel can be served as plates for cake slices

Suitable for cake size 8inchesCake box size: 241.4mm x 241.4mm x 186.6mm

Cake tiers pastries stand with see-through cover and handleInspired by zenga blocks3 tiers that allow three different sizes of pastries be displayedTransparent cover allows audience to observe pastries in the packaging, hence advertises the brandHandles can be designed with different themesOuter structure: 25cm x 25cm x 25cm (without handle)Inner structure: 25cm x 25cm x 25cm